LG 55UA7700PUB TV 55" 4K Ultra HD Smart TV Wi-Fi Black

SKU
55UA7700PUB
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In stock
55 Inch LG UHD AI UA77 4k Smart TV 2025
UNSPSC: 52161505
Meet the powerful and smart alpha 7 AI Processor Gen8
With significant improvements to performance, faster processing from alpha 7 AI Processor Gen8 now delivers 4K picture quality with much better sharpness and depth than before.

4K Super Upscaling brings every frame to life
LG's powerful processor boosts the resolution to the original quality. Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity.

HDR10 Pro
Vibrant colours and brightness takes the screen resolution to new heights. Jump into elevated image quality with sharper contrast.

The next generation of LG AI TV

AI Voice ID
LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.

AI Search
Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.

AI Chatbot
Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.

AI Concierge
One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.

AI Picture Wizard
Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.

AI Sound Wizard
Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.

Home Hub, the all-in-one platform for your smart home
Seamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.

Ultra Big TV
See all your favorite films, sports, and games on LG Ultra Big TV. Dive into high resolution on a super-scale screen.

Slim Design
Add a modern touch with a sleek design that blends into your space gracefully.

Stream a variety of content. Free.
LG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.

Cost-free. Contract-free. Cable-free.
All you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.

Gaming Portal turns your TV into the ultimate gaming hub
Play thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! Enjoy a wide variety of gaming experiences—from AAA titles with gamepad to casual games playable with your remote.

Powerful Gameplay
Experience peak gaming with VRR. Get your game on without lag hindering your performance.

Ambient FILMMAKER MODE
Experience cinema as the director intended with FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.
SKU 55UA7700PUB
EAN 0195174102466
Specification
Display
Display technologyQLED
LED backlightYes
Screen shapeFlat
HD type4K Ultra HD
Display resolution3840 x 2160 pixels
Display diagonal55"
LED backlighting typeDirect-LED
Motion interpolation technologyXR OLED Motion
Native aspect ratio16:9
Native refresh rate60 Hz
TV tuner
Tuner typeAnalog & digital
Digital signal format systemATSC, QAM
Smart TV
Operating system installedWebOS
Operating system version25
Google applicationsGoogle Cast
Video appsAmazon Prime Video, Apple TV, Disney+, HBO Max, Netflix, YouTube
Sports appsSports Alerts
Smart TVYes
Apple AirPlay 2 supportYes
Universal guideYes
Audio
Number of speakers2
Audio output channels2.0 channels
RMS rated power20 W
Sound modesAI Sound Pro, Clear Voice Pro
Enhanced Audio Return Channel (eARC)Yes
Speaker directionDown firing
TV Sound Mode ShareYes
Network
Web browserYes
Bluetooth version5.1
Ethernet LANYes
Wi-FiYes
Wi-Fi standardsWi-Fi 5 (802.11ac)
BluetoothYes
Design
VESA mountingYes
Product colourBlack
Introduction year2025
Performance
High Dynamic Range (HDR) supportedYes
4K Ultra HD upscalingYes
Audio formats supportedAAC, AC3, AC4, EAC3, HE-AAC, MP2, MP3, PCM, WMA, apt-X
High Dynamic Range (HDR) technologyDynamic Tone Mapping, Filmmaker Mode, High Dynamic Range 10 (HDR10), High Dynamic Range 10 Pro (HDR10 Pro), Hybrid Log-Gamma (HLG)
Game featuresAuto Low Latency Mode (ALLM), Game Optimizer, HGiG, Variable Refresh Rate (VRR)
Multi ViewYes
Picture processorα7 Gen8 AI Processor 4K
Ports & interfaces
HDMI ports quantity3
PC in (D-Sub)No
USB 2.0 ports quantity2
Digital audio optical out1
Ethernet LAN (RJ-45) ports1
Consumer Electronics Control (CEC)SimpLink
RF input1
Enhanced Audio Return Channel (eARC)Yes
Ergonomics
VESA mountingYes
Power
AC input frequency50/60 Hz
AC input voltage120 V
Power consumption (standby)0.5 W
Technical details
Google applicationsGoogle Cast
LED backlightYes
RF input1
Brand-specific features
LG technologies (AV/TV)AI Acoustic Tuning, LG Sound Sync, Magic Remote Control, ThinQ™, WOW Orchestra
Packaging data
Remote control includedYes
Desktop standYes
Cables includedAC
Packaging content
Remote control includedYes
Desktop standYes
Cables includedAC
Other features
Google applicationsGoogle Cast
Sports appsSports Alerts
Bluetooth version5.1
Audio output channels2.0 channels
AC input voltage120 V
Picture mode9 modes
Enhanced Audio Return Channel (eARC)Yes
Manufacturer LG
Availability In Stock